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Boston’s Legal Sea Foods Joins the Cannabis Conversation with 420-Friendly Ad Campaign

Legal Sea Foods is the latest brand to join the cannabis conversation, releasing print ads, TV spots, and interactive activations as a part of their “Welcome to Legal” campaign in Boston this week.

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Calling all seafood-loving stoners, this ad campaign is speaking straight to you.

Legal Sea Foods is the latest brand to join the cannabis conversation, releasing print ads, TV spots, and interactive activations as a part of their “Welcome to Legal” campaign in Boston this week.

According to the marketing team at Legal Sea Foods, the effort will also include free clam chowder from its popular Chowda’ Van outside Boston cannabis dispensaries, along with special menu items and a social media campaign where people can win a bowl of chowder throughout the day.

“It’s a celebration of a cultural milestone, and a welcoming message to all who partake.” – Kelly Durcan, Legal Sea Foods

The ads are light on copy, heavy on puns, and have some serious 1970s psychedelic Grateful Dead tour poster vibes.

Check out a few of the print ads you’ll be seeing around the Boston area soon:

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This branding is WAY out there for an iconic, family-friendly restaurant whose roots go back to 1904 like Legals. What do you think of the campaign creative? Would you be likely to spend more money with a brand that joined in on the cannabis conversation in a positive way? 

Let us know in the comments below!

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Tuesday, December 15, 2020 Headlines | Marijuana Today Daily News

Marijuana Today Daily HeadlinesTuesday, December 15, 2020 | Curated by host Shea Gunther // Marijuana firm Verano plans to go public at reported $2.9 billion valuation (Marijuana Business Daily) // New Jersey Lawmakers Advance Revised Marijuana Sales Bill With Floor Votes Expected This Week (Marijuana Moment) // Arizona Releases Draft Marijuana Regulations To Implement Legalization […]

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The frame is filled with U.S. dollar bills- arrayed out in a spiral fan with one bill sitting on top- George Washington is prominent and looking back at you.

Marijuana Today Daily Headlines
Tuesday, December 15, 2020 | Curated by host Shea Gunther

// Marijuana firm Verano plans to go public at reported $2.9 billion valuation (Marijuana Business Daily)

// New Jersey Lawmakers Advance Revised Marijuana Sales Bill With Floor Votes Expected This Week (Marijuana Moment)

// Arizona Releases Draft Marijuana Regulations To Implement Legalization Vote (Marijuana Moment)


These headlines are brought to you by Green Worx Consults, a company specializing in project management, workflow mapping and design, and Lean & 6 Sigma process. If you could use help making your business better at business, get in touch with Green Worx Consults.


// Colorado retail cannabis sales already eclipsing record-setting 2019 (Marijuana Business Daily)

// South Carolina Can Legalize Medical Marijuana In 2021 Republican Lawmakers Say (Marijuana Moment)

// Feds’ Post-Election Warning: Marijuana Still Banned For Federal Workers Despite State Legalization (Marijuana Moment)

// Hexo doubles down on cannabis beverages cuts loss to CA$4.2 million (Marijuana Business Daily)

// Executives No Longer Spooked by Pot Jobs: Cannabis Weekly (Financial Post)

// Marijuana MSO Cresco Labs doubles loan size to $200 million (Marijuana Business Daily)

// $66 will get you a hand-rolled joint from Jay-Z’s cannabis brand Monogram (GQ)


Check out our other projects:Marijuana Today— Our flagship title, a weekly podcast examining the world of marijuana business and activism with some of the smartest people in the industry and movement. • Marijuana Media Connect— A service that connects industry insiders in the legal marijuana industry with journalists, bloggers, and writers in need of expert sources for their stories.

Love these headlines? Love our podcast? Support our work with a financial contribution and become a patron.

Photo: Pictures of Money/Flickr

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What is Cannabis Industry White-Labeling?

Getting a cannabis license and building a brand in the industry can be incredibly complex and daunting – which has many producers utilizing a practice known as white labeling. White labeling, or white-label branding, is a common practice in mainstream industries in which a company removes their own brand and logo from the end product […]

The post What is Cannabis Industry White-Labeling? appeared first on CBD Testers.

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Getting a cannabis license and building a brand in the industry can be incredibly complex and daunting – which has many producers utilizing a practice known as white labeling.

White labeling, or white-label branding, is a common practice in mainstream industries in which a company removes their own brand and logo from the end product and uses another company’s brand, usually a more established one with a wider client base. This is common with many well-known brands such as 365 brand from Whole Foods Market, Costco’s Kirkland brand, and Walmart’s Great Value products – all of which are manufactured by numerous other smaller companies.

Many agree that there are some very promising opportunities for cannabis-industry white-labeling because not many companies are doing it yet.

Daniel Yi, managing partner and chief strategy officer of Bellflower, California-based product maker Inanna Manufacturing, said opportunities for white-labeling in the cannabis space are great because few companies are doing it.

To learn more about cannabis, subscribe to the CBD Testers Weekly Newsletter


“Many entrepreneurs have ideas for brands and would like to get into the cannabis industry, but they are unable to do so because they can’t get a license,” says Daniel Yi, managing partner and chief strategy officer of Bellflower, California-based product maker Inanna Manufacturing.

Yi himself got his start in the in the cannabis industry four years ago by white-labeling his products under the MedMen Enterprises brand, a company that (at the time) was a wildly successful multistate operator.

“There are a ton of people who are super good at cultivating cannabis efficiently,” Yi said. “Why spend a lot on that if you have a great retail concept? It’s more about segmenting into areas of expertise. Coca-Cola doesn’t bottle its own soda. The same thing will happen with cannabis.”

Inanna holds one of California’s Type 6 cannabis-manufacturing licenses, which allows his company to make infused products such as topicals, gummies and other baked goods. They do not grow cannabis or offer extraction services.

In California, Old Pal is a popular brand at dispensaries, with most consumers believing Old Pal is the actual company growing the flower. However, Old Pal is actually a popular white-label brand for many growers in the area.

Old Pal partners with about 100 legal cultivators, which has helped them avoid any licensing challenges faced by the growers themselves. Old Pal products can be found in about 350 cannabis stores but only operates one office with 29 employees.

This unique business model is perfect for anyone who is good at marketing and interested in working in the cannabis industry (and closely with products and retail shops), minus the hassle of keeping up with rigorous licensing practices.


RESOURCES:

Synthetic Cannabinoids (Are they synthetic cannabinoids safe?)
The Endocannabinoid System Explained (Why Cannabis Is Good for Our Bodies)
Everything You Need To Know About CBD Isolate (a deep look into hemp extracts)

Cannabinoids 101 – Spotlight on CBN (Cannabinol)
Your Complete Guide to EU GMP-Certified CBD Isolate and Distillate – Spotlight on the regulated EU market

Everything You Need To Know About CBG Isolate
Newest Cannabinoid Powerhouse – CBC – What Can It Do for You?
What is DELTA 8 THC (FAQ: Great resource to learn about DELTA 8THC)
The CBD Flowers Weekly newsletter (your top resource for all things smokable hemp flowers)
The Medical Cannabis Weekly newsletter (International medical cannabis business report)
The Legal Landscape Of CBD Hemp Flower In Europe

The Delta 8 Weekly Newsletter (All you need to know about Delta 8 THC)
Regulators Go After Smokable Hemp Flower – What Does The Future Hold?
The Complex Issue of Marijuana and Hemp Business and Legalization On Tribal Land
Government Assistance Options for U.S. Hemp Farmers Affected By COVID-19

The post What is Cannabis Industry White-Labeling? appeared first on CBD Testers.

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Learn from the experts: Create a successful blog with our brand new course

Are you new to blogging, and do you want step-by-step guidance on how to publish and grow your blog? Learn more about our new Blogging for Beginners course and get 50% off through December 10th.

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WordPress.com is excited to announce our newest offering: a course just for beginning bloggers where you’ll learn everything you need to know about blogging from the most trusted experts in the industry. We have helped millions of blogs get up and running, we know what works, and we want you to to know everything we know. This course provides all the fundamental skills and inspiration you need to get your blog started, an interactive community forum, and content updated annually. 

How it works: Upon registering, you will receive access to review the lessons at your own pace. Our curriculum includes:

  • Foundations of blogging
  • Getting started with block basics
  • Building your blog
  • Understanding audiences 
  • Designing your blog
  • Writing for the internet
  • Branding and growing your blog
  • Earning money with your blog 

You’ll also be able to connect with WordPress.com experts and other aspiring bloggers, who will create content alongside you. Beyond the modules, this course provides: 

  • Monthly office hours with WordPress experts to answer your questions 
  • A certificate of completion
  • Access to a private blogging community online
  • Virtual meetups scheduled quarterly

Cost: A $49 annual subscription gives you access to all of these on-demand blogging resources, community events, and course updates. That way, you won’t have to waste time looking for answers all over the web—you’ll be able to get started right away.

Join by Thursday, December 10th and enjoy 50% off with code WPCOURSES50.

We are looking forward to reading your new blogs soon!

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