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CHANGING THE STEREOTYPES SURROUNDING CANNABIS (Part 2)

This post is part of a series on how to change cannabis stereotypes. You can start from the beginning.   Years of stereotypes and brainwashing won’t disappear overnight. It will take work on all fronts, from all of us. We’re lucky, many people before us have been pushing legalization. Pick up their torches! Take your […]

The post CHANGING THE STEREOTYPES SURROUNDING CANNABIS (Part 2) appeared first on Mota Marketing.

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This post is part of a series on how to change cannabis stereotypes. You can start from the beginning.

 

Years of stereotypes and brainwashing won’t disappear overnight. It will take work on all fronts, from all of us. We’re lucky, many people before us have been pushing legalization. Pick up their torches! Take your place and do your part to lead the way. It’s going to take all of us.

There are social and economic forces at work, including the rapidly changing regulations and laws in the current political climate. We face a lot of uncertainties when it comes to politics and the current administration. It becomes even more critical for us to know where things stand today – legally, economically, and personally with our clients, patients, and customers.

In addition to understanding the political environment, you’ll want to know about the attitudes, opinions, and concerns of those around you. What are your current prospects and customers saying, thinking and feeling about cannabis?

Reach outside your normal circle to hear from people who don’t use cannabis but are open to it. What has stopped them? Likely it is the stigma or their employers. If it is the stigma, what do they tell you about it? Pay attention to the words they use.

 

One Action You Can Take Today

Interview at least five customers or people who you think would be your target customers. Find out their opinions, concerns, and feelings about the cannabis industry. What do they think the industry needs to continue changing perceptions? What can you do to help those perceptions?

The post CHANGING THE STEREOTYPES SURROUNDING CANNABIS (Part 2) appeared first on Mota Marketing.

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The Challenge Of Building Credit In The Cannabis Industry

Businesses need funding to grow. Securing funding isn’t as easy as a walk down to the local bank, however. To receive a loan or a line of credit, a business must demonstrate a financial history record that portrays how trustworthy it is with money. No …

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Businesses need funding to grow. Securing funding isn’t as easy as a walk down to the local bank, however. To receive a loan or a line of credit, a business must demonstrate a financial history record that portrays how trustworthy it is with money. No one is going to lend to a stranger. So, how do you demonstrate good credit? In particular, how does a cannabis business demonstrate credit when credit companies shun the industry?…

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A Guide For Canadians Looking To Try Cannabis This Valentine’s Day

Wondering what to buy? “Flowers, duh!” says budtender Katie Lake… but with a pot twist. “In high school, my nickname was Miss Bakes. I guess it’s true what they say; old habits die hard,” says Katie Lake, who is currently working as a budtender at Sh…

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Wondering what to buy? “Flowers, duh!” says budtender Katie Lake… but with a pot twist. “In high school, my nickname was Miss Bakes. I guess it’s true what they say; old habits die hard,” says Katie Lake, who is currently working as a budtender at Shop Cori, a cannabis store located in Toronto. “Initially, working in the cannabis industry was supposed to be a temporary gig,” Lake says in an email. The transition occurred as…

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Tuesday, February 9, 2021 Headlines | Marijuana Today Daily News

Marijuana Today Daily HeadlinesTuesday, February 9, 2021 | Curated by host Shea Gunther // South Dakota judge strikes down state’s marijuana legalization vote (Leafly (AP))// Virginia lawmakers pass landmark recreational marijuana legalization bills (Marijuana Business Daily)// Schumer Hosts First Formal Meeting on Legalizing Weed as VA GOP Opposes Legalization (Hill Reporter) These headlines are brought […]

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South Dakota governor Kristi Noem (GOPQ) is seen in a tightly-cropped photograph while speaking on stage. She is set against a blurred blue background and is giving a condescending frumpy smile framed by her Karen-haircut.

Marijuana Today Daily Headlines
Tuesday, February 9, 2021 | Curated by host Shea Gunther

// South Dakota judge strikes down state’s marijuana legalization vote (Leafly (AP))

// Virginia lawmakers pass landmark recreational marijuana legalization bills (Marijuana Business Daily)

// Schumer Hosts First Formal Meeting on Legalizing Weed as VA GOP Opposes Legalization (Hill Reporter)


These headlines are brought to you by Curaleaf, one of the leading vertically-integrated cannabis operators in the U.S. With legal medical and adult use marijuana dispensaries, cultivation sites, and processing facilities all over the United States, Curaleaf has served more than 350,000 medical cannabis patients and looks forward to helping many more long into the future. Swing over to Curaleaf.com to learn more about this very cool company!


// Deadline for Murphy to Act on NJ Marijuana Bill Pushed Back (NBC Philadelphia)

// Lt. Gov. John Fetterman enters Pennsylvania’s 2022 Senate race (CNN)

// California Clears Up Confusion Over Marijuana Industry Coronavirus Vaccine Eligibility (Marijuana Moment)

// New Jersey Governor Signs Psilocybin Bill To Immediately Reduce Penalties For Possession (Marijuana Moment)

// Wisconsin governor proposes medical recreational cannabis legalization (Marijuana Business Daily)

// Marijuana concentrate sales up 40% as more consumers turn to the product category (Marijuana Business Daily)

// Legal Marijuana Is More Popular Than Joe Biden $15 Minimum Wage Or Rejoining Climate Agreement Poll Finds (Marijuana Moment)

Check out our other projects:Marijuana Today— Our flagship title, a weekly podcast examining the world of marijuana business and activism with some of the smartest people in the industry and movement. • Marijuana Media Connect— A service that connects industry insiders in the legal marijuana industry with journalists, bloggers, and writers in need of expert sources for their stories.

Love these headlines? Love our podcast? Support our work with a financial contribution and become a patron.

Photo: Else Olofsson/Flickr

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