The Wrong Focus when Selling Cannabis Products Will Cost You

The “easy way” being used right now in many retail cannabis sales venues is to train young, not-so-experienced, new cannabis employees to focus on selling the cannabis products. The “easy way” is not the “best way” to go. Time to find out what actually will be best for you.

I heard in person while I was attending Las Vegas cannabis education events how new cannabis employees are urged to jump quickly into selling the cannabis products. One actual recommended opening line was this gem:

“Hello, welcome here today. Can I interest you in flower or edibles today?”

That opening line is unprofessional. You don’t want to use that kind of opening line if you expect to keep your cannabis sales job for more than a year or two.

Think before you speak: Many people may hear you say the word flower and perceive that you are saying the word flour. This is no exaggeration!

I actually heard this in one Las Vegas cannabis education event: A consumer went home after visiting a local dispensary after concluding the recommendation was to mix flour used to bake biscuits or cakes together with dry cannabis plant. A big mistake!! A preventable mistake.

Don’t tell someone in your cannabis sales encounter about using flower. Just don’t do that.

That word quite simply the wrong word! That word is unclear to people who are unfamiliar with the typical buzzwords used throughout the cannabis industry today. You always want to use words that are understandable immediately to EVERYONE. If you use the typical buzzwords used throughout the cannabis industry today, you are inviting your customer to turn their back on you and walk out the door quickly.

Do you want to dab today? How about trying a preroll? Maybe you prefer kief?

Your customer will say: “I’m outta here! This ‘stoner talk’ makes no sense to me!”

Don’t use what some customers consider to be stoner-talk. Be real. Be genuine. Build rapport with customers rather than chasing them off with unprofessional word choices!

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