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Weedmaps Announces Plan To Advertise Licensed Cannabis Retailers Only

One of the biggest names in the cannabis industry just announced they would be asking all advertisers for their state license number for retail listings. Essentially, that means all unlicensed cannabis services are to be nixed from the Weedmaps website in the coming months. Weedmaps announced the new move last week, and that left many […]

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One of the biggest names in the cannabis industry just announced they would be asking all advertisers for their state license number for retail listings.

Essentially, that means all unlicensed cannabis services are to be nixed from the Weedmaps website in the coming months. Weedmaps announced the new move last week, and that left many licensed retailers excited. These retailers have been battling with the black market for years and have felt that battle in their bottom line.

Meanwhile, according to Weedmaps, they will be “restricting the use of its point of sale, online orders, delivery logistics, and wholesale exchange software-as-a-service (SaaS) platforms to licensed operators exclusively.” Moreover, the cannabis advertising giant said, “In addition, Weedmaps will explore ways to make it easier for patients and adult-use consumers to identify the license number on advertised listings,” according to a mjbizdaily.com report.

While some people feel that Weedmaps is merely capitulating to state regulators, others claim it’s because they actually want to promote the legal cannabis industry in California and not black market dealers and delivery operations. The CEO of Weedmaps, Chris Beals, told reporters that the new move is simple his firm’s “commitment to working with lawmakers and regulators to foster a flourishing legal market” and nothing more than that.

With that said, Weedmaps are still advertising hundreds of illegal cannabis storefronts, as well as more than a thousand cannabis delivery services. Jerred Kiloh, president of the Los Angeles-based United Cannabis Business Association, is pleased about the new move. “It’s good to hear. That’s all we’ve ever wanted,” he said.

He has also voiced his concerns about the site advertising illegal cannabis vendors and welcomed the announcement. At the same time, cannabis industry consultant Jackie McGowan also welcomed the new move. “Over the past two years, Weedmaps has continued to undermine the licensed industry by advertising illicit operators just as the newly legal market has attempted to expand,” she said.

She also referenced recent media reports about just how much damage the black market for cannabis was doing to legal outlets. “According to a report that came out just last week, the illicit market remains almost three times the size of the legal market,” she said. “Legal businesses deserve an even playing field, and that’s not possible when a technology platform plays both sides.” However, some want to see Weedmaps come good on their promise and hope it’s not just “hot air.”

As Nicole Elliott, senior adviser on cannabis in California Gov. Gavin Newsom’s Office of Business and Economic Development said, “From Day One we’ve made it clear we want to support the legal market. This includes ensuring everyone is abiding by the law. Advertisers are no exception,” she added. “While this is a signal that Weedmaps seems to be taking our priority of compliance to heart, like anything, the devil is in the details.”

The transition from prohibition to legalization is a tricky and delicate one. Not least because cannabis is still a controlled and highly illegal substance according to the federal government even if it is legal at the state level.

As North America familiarizes itself with the new era of cannabis legalization, a learning curve was always expected, especially in the early stages of the transition. Weedmaps carries serious clout within the cannabis industry and now needs to take a responsible stand even if it costs them revenue in the short term.

The post Weedmaps Announces Plan To Advertise Licensed Cannabis Retailers Only appeared first on CBD Testers.

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The Challenge Of Building Credit In The Cannabis Industry

Businesses need funding to grow. Securing funding isn’t as easy as a walk down to the local bank, however. To receive a loan or a line of credit, a business must demonstrate a financial history record that portrays how trustworthy it is with money. No …

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Businesses need funding to grow. Securing funding isn’t as easy as a walk down to the local bank, however. To receive a loan or a line of credit, a business must demonstrate a financial history record that portrays how trustworthy it is with money. No one is going to lend to a stranger. So, how do you demonstrate good credit? In particular, how does a cannabis business demonstrate credit when credit companies shun the industry?…

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A Guide For Canadians Looking To Try Cannabis This Valentine’s Day

Wondering what to buy? “Flowers, duh!” says budtender Katie Lake… but with a pot twist. “In high school, my nickname was Miss Bakes. I guess it’s true what they say; old habits die hard,” says Katie Lake, who is currently working as a budtender at Sh…

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Wondering what to buy? “Flowers, duh!” says budtender Katie Lake… but with a pot twist. “In high school, my nickname was Miss Bakes. I guess it’s true what they say; old habits die hard,” says Katie Lake, who is currently working as a budtender at Shop Cori, a cannabis store located in Toronto. “Initially, working in the cannabis industry was supposed to be a temporary gig,” Lake says in an email. The transition occurred as…

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Tuesday, February 9, 2021 Headlines | Marijuana Today Daily News

Marijuana Today Daily HeadlinesTuesday, February 9, 2021 | Curated by host Shea Gunther // South Dakota judge strikes down state’s marijuana legalization vote (Leafly (AP))// Virginia lawmakers pass landmark recreational marijuana legalization bills (Marijuana Business Daily)// Schumer Hosts First Formal Meeting on Legalizing Weed as VA GOP Opposes Legalization (Hill Reporter) These headlines are brought […]

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South Dakota governor Kristi Noem (GOPQ) is seen in a tightly-cropped photograph while speaking on stage. She is set against a blurred blue background and is giving a condescending frumpy smile framed by her Karen-haircut.

Marijuana Today Daily Headlines
Tuesday, February 9, 2021 | Curated by host Shea Gunther

// South Dakota judge strikes down state’s marijuana legalization vote (Leafly (AP))

// Virginia lawmakers pass landmark recreational marijuana legalization bills (Marijuana Business Daily)

// Schumer Hosts First Formal Meeting on Legalizing Weed as VA GOP Opposes Legalization (Hill Reporter)


These headlines are brought to you by Curaleaf, one of the leading vertically-integrated cannabis operators in the U.S. With legal medical and adult use marijuana dispensaries, cultivation sites, and processing facilities all over the United States, Curaleaf has served more than 350,000 medical cannabis patients and looks forward to helping many more long into the future. Swing over to Curaleaf.com to learn more about this very cool company!


// Deadline for Murphy to Act on NJ Marijuana Bill Pushed Back (NBC Philadelphia)

// Lt. Gov. John Fetterman enters Pennsylvania’s 2022 Senate race (CNN)

// California Clears Up Confusion Over Marijuana Industry Coronavirus Vaccine Eligibility (Marijuana Moment)

// New Jersey Governor Signs Psilocybin Bill To Immediately Reduce Penalties For Possession (Marijuana Moment)

// Wisconsin governor proposes medical recreational cannabis legalization (Marijuana Business Daily)

// Marijuana concentrate sales up 40% as more consumers turn to the product category (Marijuana Business Daily)

// Legal Marijuana Is More Popular Than Joe Biden $15 Minimum Wage Or Rejoining Climate Agreement Poll Finds (Marijuana Moment)

Check out our other projects:Marijuana Today— Our flagship title, a weekly podcast examining the world of marijuana business and activism with some of the smartest people in the industry and movement. • Marijuana Media Connect— A service that connects industry insiders in the legal marijuana industry with journalists, bloggers, and writers in need of expert sources for their stories.

Love these headlines? Love our podcast? Support our work with a financial contribution and become a patron.

Photo: Else Olofsson/Flickr

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